IT service
Spain
IT services company generates 250 leads and acquires 70 clients through automated LinkedIn soft messaging
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Gonzalo Fernandez
EMEA Director
“In one year we nearly doubled our client base. Nudge In has become our primary client acquisition channel, generating 80% of our first leads and keeping us focused on selling.”
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Why Nudge In?
One year ago, Nubosoft was looking for a partner to help them set their business development on autopilot
01
Lack of leads
When Nubosoft entered the Spanish market in 2021 although the company had no reputation, it grew very fast at the beginning but business development started to become more challenging after a couple of years.
02
Need for scalability and consistency
Gonzalo tried multiple tactics to generate leads such as manual cold emailing, cold calling in-house and through partners, PPC / ads and SEO but none of them was scalable enough to keep track with their ambitious acquisition goals.
03
Lower acquisition cost
Gonzalo had limited time and budget to allocate to business development and needed a smart solution to quickly scale the number of meetings booked in his team’s calendar as well as reducing their cost-per-lead.
04
Testimonial
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More about the client
Nubosoft is a leading Google Cloud services integration partner and Managed Services Provider in Spain, serving 180 clients and 5.000+ in LATAM. They have been recognised as Google's Partner of the Year multiple times in LATAM. Their mission is to unlock the limitless potential of technology for every company, big or small, fostering growth, expansion, and boundless possibilities.
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Roadblocks & Solutions
Over three years we had to overcome a multitude of challenges together.
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Extreme responsiveness: Gonzalo wanted to be able to pick up conversations with prospects in minutes to maximiser the quality of the conversation. After testing different solutions, letstrike’s Campaign Manager was able to find a better organisation and leverage AI tools so the team could always set meetings in less than 2 hours.
Reaching the market limits #2:The second tactic was to test new persona and new personalisations to broaden the spectrum of possible entry points. The third solution was to unlock a completely new data set.
Benefits
