Software

France

Software startup sets its business development on autopilot through automated LinkedIn soft messaging

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Perrine Delobelle

Chief Marketing Officer at Tilkal

“During the past 3 years Nudge In helped us manage our lead generation process allowing us to focus on higher value tasks like selling and developing our technology.”

150

Weeks

Personalised copies

Campaigns

Why Nudge In?

Three years ago Tilkal was looking for a solution to set their lead generation on autopilot as they face 3 main challenges:

01

Personalised and simplified outreach

As Tilkal evolves in a broad and diversified market, the team needed to create a high level of personalisation and keep their pitch simple to address the specific needs of various persona in multiple countries and multiple industries.

02

Limited resources for sales and marketing

As a young company, lead generation was not yet fully organised, and sales teams didn't have a comprehensive contact database and any automation tool

03

Need to increase lead flow

The team was focused on building an amazing product and did not wish to mobilise too many internal resources to launch sophisticated marketing programmes.

04 Testimonial

More about the client

Tilkal is a software startup helping brands and manufacturers be more transparent by allowing their customers to track where their products have been sourced and produced. Specifically designed for the needs of the textile, cosmetics, aeronautics and food industries Tilkal allows a large variety of use cases in CSR, procurement, quality, supply chain management and compliance.

ICP

Regions

Progressive commercial development from the local to the global level.

Industries

Manufacturing

Textile

Cosmetics

Aeronautics

Food & Beverage

Mining

Retail

Persona

Large organisations

Roadblocks & Solutions

Over three years we had to overcome a multitude of challenges together.

Lead quality: Tilkal addresses a wide variety of personas, which creates complexity both in identifying contacts and in targeting messages, which letstrike has made it possible to resolve, notably through ultra-personalised campaigns.

Agility: Tilkal addresses subjects that are constantly evolving and may require the implementation of campaigns at very short notice. With letstrike campaigns were up and running in a matter of days.

Responsiveness: by strengthening their collaboration through weekly stand-up meetings, Perrine and her Letstrike Campaign Manager, Hajar, were able to continually bring new ideas to the table and maximise campaign performance.

Lead quality: Tilkal addresses a wide variety of personas, which creates complexity both in identifying contacts and in targeting messages, which letstrike has made it possible to resolve, notably through ultra-personalised campaigns.

Agility: Tilkal addresses subjects that are constantly evolving and may require the implementation of campaigns at very short notice. With letstrike campaigns were up and running in a matter of days.

Responsiveness: by strengthening their collaboration through weekly stand-up meetings, Perrine and her Letstrike Campaign Manager, Hajar, were able to continually bring new ideas to the table and maximise campaign performance.

Benefits

Continuity

Tilkal has been working with a continuously fed pipeline of well-qualified leads by country, sector and profile allowing Tilkal’s management to spend more time on product development, investor meetings and closing deals.

Market Analysis

In a fast-paced market, Tilkal’s management team has been able to adapt its product to its local markets based on the results of the conversations from the field.

Partnerships

Over the past three years we have built a strong partnership and were able to overcome a lot of bumps in the road and to keep the consistency, the quality and the volume up.

Software startup sets its business development on autopilot through automated LinkedIn soft messaging

‍

“During the past 3 years Nudge In helped us manage our lead generation process allowing us to focus on higher value tasks like selling and developing our technology.”

Why Nudge In?

01

Personalised and simplified outreach

02

Limited resources for sales and marketing

03

Need to increase lead flow

04

Testimonial

More about the client

ICP

Regions

Industries

Persona

Roadblocks & Solutions

Lead quality: Tilkal addresses a wide variety of personas, which creates complexity both in identifying contacts and in targeting messages, which letstrike has made it possible to resolve, notably through ultra-personalised campaigns.

Agility: Tilkal addresses subjects that are constantly evolving and may require the implementation of campaigns at very short notice. With letstrike campaigns were up and running in a matter of days.

Responsiveness: by strengthening their collaboration through weekly stand-up meetings, Perrine and her Letstrike Campaign Manager, Hajar, were able to continually bring new ideas to the table and maximise campaign performance.

Lead quality: Tilkal addresses a wide variety of personas, which creates complexity both in identifying contacts and in targeting messages, which letstrike has made it possible to resolve, notably through ultra-personalised campaigns.

Agility: Tilkal addresses subjects that are constantly evolving and may require the implementation of campaigns at very short notice. With letstrike campaigns were up and running in a matter of days.

Responsiveness: by strengthening their collaboration through weekly stand-up meetings, Perrine and her Letstrike Campaign Manager, Hajar, were able to continually bring new ideas to the table and maximise campaign performance.

Benefits

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